For many publishers, keyword planning is a daily task.
If you’re a publisher, keyword planning is probably a daily task. Whether you’re writing blog posts about industry news for your business or crafting landing page copy, knowing which terms will yield the most traffic – and attract the right kind of visitors from search engines – is paramount.
Keyword research is an ongoing process. It can be done manually or automatically with tools that help you discover new keywords related to your business that people search for in Google and Bing. The relevance of a keyword, along with other factors such as competition level and search volume, are used by search engines to determine whether your content should rank high on the results page when someone searches for that specific term.
This article presents the most current information about keywords for articles on this topic.
The most recent research into keywords reveals that the following are true:
You can use the keyword planner to pick keywords for your articles.
The best keyword generator tool is free to use.
A free keyword generator will help you generate hundreds of new keywords in seconds.
The keyword explorer tool should be used as a way to find long-tail phrases, not just one or two-word phrases.
Keywords are used to match ads to content to better place ads on pages and websites.
The goal of using keywords is to match the content of your web page (or app) to relevant ads, thus ensuring that you are compensated for every valid click. Publishers place ad codes on their websites or apps to generate advertising revenue. They want the right ads showing up when visitors search for specific terms or browse certain sections of the site. That’s where keyword targeting comes in.
This Keyword planner tool can help you discover new keywords related to your business that people search for in Google and Bing.
What is a keyword? Before we get into the mechanics, let's talk a little about keywords. A keyword is any term or phrase that you want to rank for in search engines like Google and Bing. When someone types keywords into a search engine, it's the words they type—not the order they type them—that determines what comes up on their screen. In other words, if someone types "flashbacks," "old school" and "classic video games" into Google Maps, those are three keywords that will appear when searching for directions to her house.
Your business also has certain things that people may be searching for if you're in the business of providing products or services targeted to their interests. For example, let's say you're an architect designing houses and apartments in Santa Barbara or Laguna Beach in California.
You could list your services as "architecture plans Santa Barbara," "architect designs Laguna Beach," etc., which would bring up your ads on page 1 of online listings such as Yelp, Google Maps, and Craigslist. The words people use when typing these terms are called search terms or queries; they're what searchers enter into an internet-enabled device when they do a search by typing in a word or phrase.
The keywords you target should be those that are relevant to your content and that people are actually searching for with their computers or on mobile devices in order to find relevant information.
Before you can run a successful search campaign, you need to know what your target customers are searching for. This is called keyword research. Keywords are the words and phrases that people type into Google Search to find information.
Keyword Planner can help you find new keywords based on terms that are related to your product or service, your landing page or other URLs, or a product category. You can also use Keyword Planner to search for average monthly search volume data by keyword, so you can estimate how much traffic certain keywords could potentially drive in paid search campaigns.
This Free keyword planner tool provides a list of relevant keywords based on topics that you enter into the tool, so it's as easy as typing in a few words or phrases and seeing what comes up.
You don't need to be a marketing expert to figure out how to use the keyword generator tool. In fact, most of these tools provide a list of relevant keywords based on topics that you enter into the tool. It's as easy as typing in a few words or phrases and see what comes up. For example, if you're writing an article about sales, simply type "sales" into the keyword tool and see what relevant words come up. You can also enter one word at a time. "Sales," for instance, could generate the related keywords "marketing," "discount" and "coupon."
When you have a long list of potential keywords from which to choose, you'll have to remove any that aren't relevant or don't fit well with the rest of your plan.
Once you have your list, you’ll want to run an audit on it and make sure that all of the keywords are relevant to your business and well-integrated with the rest of your keyword research plan.
You can do this by eliminating the following:
Keywords that aren’t relevant to your services.
Keywords in which competition or search volume is too high or low.
Keywords that don’t fit within the context of the rest of your strategy.
To do this, you'll need to assess each keyword according to its search popularity on Google and Bing, its relevance to your site's content (if any), and finally its profitability for advertisers who bid on it.
Keyword generation: In this step, you'll generate an initial list of keywords that are related to your brand and your site's content. This will help you populate the other steps of the keyword research process later on.
Keyword planning: You already have an initial list of keywords. Now it's time to get more specific. Use this keyword planner tool to analyze each keyword in terms of its search popularity on Google and Bing and its relevance to your site's content (if any).
Keyword research: Using our free SEO tools, look at performance metrics for particular keywords. How have they affected traffic? What about conversions?
Keyword analysis: If there is data available for the keyword(s) you're researching, use it! Web analytics will give you additional insight into how visitors are getting to your site from search engines—in particular information about which search queries drove people there and what pages they visited once they arrived.
Keyword targeting: Targeting begins with selecting the most relevant keywords for your website/business goals using any combination of these methods (or any others that might apply): competitor analysis; topic-specific research; brainstorming sessions; a personal experience.